Njengoba isidingo sezinhlelo zokuzijabulisa zasekhaya ezithuthukile sikhula emhlabeni wonke, abakhiqizi be-TV mount mounts bayagijima ukuze bathole imali ezimakethe ezintsha—kodwa indlela eya ekubuseni emhlabeni wonke igcwele izinto eziyinkimbinkimbi.
Imakethe ye-TV yomhlaba wonke, enenani lama- $ 5.2 billion ngo-2023, kulindeleke ukuthi ikhule ku-CAGR ka-7.1% ngo-2030 (Allied Market Research). Beqhutshwa ukukhuphuka kwemali etholwayo etholakalayo, ukufudukela emadolobheni, nokwanda kwama-TV anephrofayili emincane, abakhiqizi banda ngale kwezindawo eziqinile ezingokwesiko eNyakatho Melika naseYurophu ukuze bafinyelele ezifundeni ezikhula kakhulu njenge-Asia-Pacific, Latin America, kanye ne-Afrika. Nokho, lokhu kuhwebelana kwembulunga yonke okunonya kuletha kokubili amathuba anenzuzo nezinselele ezinkulu.
Amathuba Ukushayela Ukunwetshwa
1. Isidingo Esikhulayo Ezimakethe Ezisafufusa
I-Asia-Pacific, eholwa yi-India, i-China, kanye ne-Southeast Asia, yenza ngaphezu kwama-38% okuthengiswa kwe-TV emhlabeni jikelele (i-Counterpoint Research), idala imakethe evuthiwe yezintaba. Ukufudukela kwabantu emadolobheni kanye nezindawo zokuhlala ezinciphayo emadolobheni afana ne-Mumbai, Jakarta, ne-Manila kukhulisa isidingo sokonga isikhala, izintaba ezinemisebenzi eminingi. Amabhrendi afana namaNdiyaGodrej Interriokanye namaShayinaNB North Bayouzibusa izimakethe zendawo ezinezixazululo ezithengekayo, ezingasindi eziklanyelwe amafulethi ahlangene.
E-Afrika, ukungena kwe-TV okukhuphukayo (okukhuphuke ngamaphesenti angama-21 kusukela ngo-2020, i-GSMA) ivula iminyango. owaseNingizimu AfrikaI-Ellies Electronicsmuva nje kwethule ulayini wokukhweza odongeni obiza kancane oqondise amakhaya asezingeni eliphakathi, kanti owaseKenyaSafaricomihlanganisa ukukhwezwa kwe-TV ngokubhaliselwe kwe-smart TV okukhokhelwayo njengoba uphuma.
2. Intuthuko Yezobuchwepheshe
Ukukhweza okuhlakaniphile ngokuhlanganiswa kwe-IoT, ukulungiswa kwezimoto, nezinhlelo zokuphatha amakhebula kukhula amandla.I-Peerless-AVUkunwetshwa kwe-Europe kufaka phakathi izintaba ezinamahabhu e-USB-C akhelwe ngaphakathi ukuze kuxhunywe okungenazihibe, kubhekenwe ne-hybrid work boom. Okwamanje,I-Milestone AVUkukhweza kwe-“AutoTilt” okunikwe amandla yi-AI, okulungisa ama-engeli esikrini ngokusekelwe ekubeni khona kwesibukeli, kuthola ukuthandwa okuqinile ezimakethe ezihlakaniphile ezifana ne-South Korea ne-Japan.
3. Ubambiswano Olunamasu
Ukusebenzisana nabasabalalisi bendawo kanye neziqhwaga ze-e-commerce kusheshisa ukungena emakethe.Sanusngokubambisana neAlibabaukwenza lula ukuthengiswa kwemingcele eNingizimu-mpumalanga ye-Asia, kwehliswe izikhathi zokulethwa ngo-50%. Ngokufanayo,I-Vogel'swahlanganaI-IKEAe-Europe ukuze kuhlinzekwe ngezikhwezi ze-DIY-friendly, ezihambisana namakhasimende agxile ekuzinzeni komthengisi.
Izinselelo Ezibalulekile Ekukhuleni Kwembulunga yonke
1. Ukuguquguquka kwe-Supply Chain
Ukungezwani kwezepolitiki, ukushoda kwezinto ezingavuthiwe (isb., izintengo ze-aluminium zenyuke ngo-34% ngo-2023), futhi ukubambezeleka komkhumbi kusongela amamajini.I-Mount-It!ibhekane nokwenyuka kwezindleko zokukhiqiza ngo-20% ngo-2023, okwaphoqa ukulungiswa kwentengo eLatin America. Ukunciphisa ubungozi, izinkampani ziyathandaLGabahlinzeki abahlukahlukene futhi batshala izimali ezikhungweni zokukhiqiza zesifunda, njengemboni entsha e-Mexico esebenzela eNyakatho naseNingizimu Melika.
2. Izithiyo Zokulawula
Ukwehluka kwamazinga okuphepha kanye nezintela zokungenisa kwamanye amazwe kwenza ukwanda kube nzima. Isibonelo, inqubo yesitifiketi yase-Brazil ye-INMETRO yengeza amaviki angu-8–12 ekuqalisweni komkhiqizo, kuyilapho imithetho ebuyekeziwe ye-EcoDesign ye-EU idinga ukukhwezwa ukuze kuhlangatshezwane nemibandela eqinile yokuphinda isetshenziswe.I-Samsungmanje isebenzisa amathimba okuthobela azinikele esifundeni ngasinye ukuze azulazule kulezi zinkimbinkimbi.
3. Ukuncintisana Kwasekhaya
Imikhiqizo yasekhaya ivamise ukwehlisela phansi abadlali bomhlaba ngentengo nokuhambisana kwamasiko. ENdiya,Trukeinikeza izintaba ezinamashalofu esiko lamaHindu akhelwe ngaphakathi, ahlinzekela imindeni yendabuko. Ukuphendula,I-Peerless-AVyethule ulayini othi “Glocal” ngo-2024, ohlanganisa izici zeprimiyamu namadizayini aqondene nesifunda, njengama-coatings amelana nokugqwala ezimakethe zasogwini.
4. Izikhala Zengqalasizinda Yokufaka
Ezifundeni ezifana ne-Sub-Saharan Africa kanye nasezindaweni zasemakhaya eziseNingizimu-mpumalanga ye-Asia, ukushoda kwabafaki abangochwepheshe kusalokhu kuyisithiyo.I-Vogel'sibhekane nalokhu ngokuqeqesha osonkontileka bendawo ngamamojula wento engekho ngokoqobo, kuyilaphoI-AmazonIsevisi ye-“Mount-in-a-Box” e-Brazil ihlanganisa okokufundisa kokufaka okuxhunywe ngekhodi ye-QR.
Isifundo Esiyisibonelo: Indlela uSanus Wayinqoba Ngayo I-Latin America
Ukungena kuka-Sanus ngo-2023 e-Brazil nase-Colombia kugqamisa amasu okuguquguquka:
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Amanani Asendaweni: Kunikezwe izinhlelo zesitolimende ngokubambisana noI-MercadoLibrefuthie-Colombia.
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Ukuhlanganyela Komphakathi: Izinkundla zokusebenzela ze-DIY ezixhasiwe e-São Paulo, ezigcizelela ukuhlonyiswa kwabesifazane ekuthuthukisweni kwekhaya.
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I-Sustainability Edge: Kusetshenziswe izinto ezigaywe kabusha ezivela kubahlinzeki besifunda ukuze kwehliswe izindleko futhi kukhange abathengi abaqaphela imvelo.
Umphumela: 15% inzuzo yesabelo semakethe phakathi nezinyanga eziyi-18.
Isazi se-Outlook
“Ukwanda emhlabeni akukhona nje ukuthengisa imikhiqizo—kumayelana nokuxazulula izinkinga zasendaweni,” kusho uCarlos Mendez, uMqondisi Wochungechunge Lokuthenga e-Frost & Sullivan. "Amabhrendi atshala imali ku-R&D ene-hyper-localized kanye nokumaketha okuhambisana namasiko azochuma."
Nokho, uDkt. Anika Patel weGlobal Business Lab ye-MIT uyaxwayisa: “Ukwanda ngokweqile kuyingozi yangempela.
Indlela Eya Phambili
Ukuze baphumelele, abakhiqizi kumele:
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Sebenzisa i-Data Analytics: Sebenzisa i-AI ukubikezela ukukhuphuka kwesidingo sesifunda (isb, ukuthengiswa kwamaholide ngesizini ye-Diwali yase-India).
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Yamukela i-Agile Manufacturing: Amahabhu wokuphrinta we-3D eVietnam naseTurkey anika amandla ukwenziwa kwe-prototyping okusheshayo ezimakethe ezihlukahlukene.
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Gxila Kumamodeli Ayindilinga: Qalisa izinhlelo zokuhwebelana ukuze kwakhiwe ukwethembeka nokunciphisa ukumosha.
Umjaho womhlaba wonke wokukhweza i-TV awusewona owokugijima—umjaho wokuqamba izinto ezintsha, ukuzivumelanisa nezimo, nokuqina. Njengoba amagumbi okuhlala eguquguquka, kufanele kanjalo namasu alabo abahlose ukuvikela indawo yabo ezindongeni zomhlaba.
Isikhathi sokuthumela: Apr-02-2025
