Umthelela Wenkundla Yezokuxhumana ku-TV Mount Purchasing Decisions

Enkathini lapho inkundla yezokuxhumana ibumba yonke into kusukela kuzitayela zemfashini kuya ekukhetheni imihlobiso yasekhaya, umthelela wayo ezinqumweni zokuthengwa kwe-niche—njengokukhwezwa kwe-TV—selingenakuphikwa. Ukwanda kwakamuva kwezingxoxo eziku-inthanethi, ukugunyazwa kwabathonya, kanye nezinkundla eziqhutshwa ngokubukeka kuguqula indlela abathengi abahlola ngayo futhi bathenge ngayo izixazululo ze-TV. Ochwepheshe manje baphikisana ngokuthi amapulatifomu afana ne-Instagram, i-YouTube, i-TikTok, ne-Pinterest akuwona nje amathuluzi okuthengisa kodwa izindawo ezibalulekile zokwenza izinqumo zabathengi be-tech-savvy.

Ukunyuka Kokukhuthazwa Okubonwayo kanye Nokubuyekezwa Kontanga

Ukukhweza kwe-TV, okwake kwaba wumcabango ongemva kokusetshenziswa, sekuguquke kwaba indawo okugxilwe kuyo yokwakhiwa kwekhaya kwesimanje. Ukugcizelela kwenkundla yezokuxhumana kobuhle nokuthuthukisa isikhala kugqugquzele abathengi ukuthi bafune izikhwebu ezihlanganisa ukusebenza nobuhle be-sleek. Amapulatifomu afana ne-Pinterest kanye ne-Instagram abonisa ukusethwa kwasekhaya okukhethiwe, lapho abasebenzisi begqamisa ukuthi izikhwebu ezi-ultra-slim noma izingalo ezikhulumayo zihambisana kanjani nengaphakathi elincane.

Ngokwenhlolovo yango-2023 eyenziwe nguI-Home Tech Insights,U-62% wabaphenduliuvunyelwe ukuthi ucwaninge ukukhuphuka kwe-TV ezinkundleni zokuxhumana ngaphambi kokuthenga. Okuqukethwe okukhiqizwa umsebenzisi, okufana namavidiyo wokufaka we-DIY kanye nokuthunyelwe “ngaphambi kokuqhathaniswa nangemuva”, kunikeza imininingwane ehlobene, yomhlaba wangempela. "Ukubona umuntu efaka intaba endaweni efana neyami kwakha ukuzethemba," kusho uSarah Lin, umnikazi womuzi osanda kuthenga intaba enyakazayo ngemuva kokubuka okokufundisa kwe-TikTok.

Abathonya Namazwi Athembekile

Abagqugquzeli bezobuchwepheshe nochwepheshe bokuthuthukisa ikhaya bavele njengabadlali ababalulekile kulesi sikhala. Iziteshi ze-YouTube ezinikelwe ekusethweni kwetiyetha yasekhaya ngokuvamile zibuyekeza amandla esisindo sezintaba, ukuzifaka kalula, nezici zokuphatha ikhebula. Ngaleso sikhathi, abathonya abancane ku-Instagram babambisana nemikhiqizo efana ne-Sanus, i-Vogel's, noma i-Mount-It! ukukhombisa imikhiqizo isebenza.

"Abathengi abasanciki kuphela emibhalweni yezobuchwepheshe," kuphawula umhlaziyi wezitolo uMichael Torres. "Bafuna ubuqiniso. I-Reel yamasekhondi angu-30 ebonisa intaba inyakaza kahle noma ibambe i-TV engu-75-intshi izwakala kakhulu kunemanuwali yomkhiqizo."

Ukuhweba Komphakathi kanye Nokweneliseka Okusheshayo

Amapulatifomu nawo avala igebe phakathi kokutholakala nokuthenga. Omaka bokuthenga be-Instagram nezici ze-TikTok “Thenga Manje” zivumela abasebenzisi ukuthi bathenge izikhwebu ngokuqondile ezikhangisweni noma kokuthunyelwe kwabathonya. Lokhu kuhlanganiswa okungenamthungo kusiza ekuthengeni okungaguquki - okuwumkhuba oqinile ikakhulukazi phakathi kwezinkulungwane zeminyaka kanye no-Gen Z.

Ukwengeza, amaqembu e-Facebook kanye nezintambo ze-Reddit ezinikezelwe ekuthuthukisweni kwekhaya zisebenza njengezindawo zokuxazulula izinkinga ezigcwele abantu abaningi. Izingxoxo ezimayelana nokuhambisana kodonga, izindinganiso ze-VESA, noma amasistimu amakhebula afihliwe ngokuvamile anyakazisa abathengi baye ezinkampanini ezithile.

Izinselelo kanye Nomgwaqo Ozayo

Ngaphandle kwezinzuzo, imakethe eqhutshwa yinkundla yezokuxhumana ayinazo izingibe. Ulwazi olungelona iqiniso mayelana nokuphepha kokufaka noma izikhwebu ezingahambisani kwesinye isikhathi ziyazulazula, okwenze ukuthi amabhrendi atshale kokuqukethwe okufundisayo. Izinkampani ezifana neMantelMount manje zishicilela amavidiyo aqamba izinganekwane ukuze aphikisane ne-DIY ayihambanga kahle.

Njengoba amathuluzi e-augmented reality (AR) azuza amandla, abathengisi babikezela izici ezibonakalayo “zokuzama”—lapho abasebenzisi bebona khona izikhwebu ezindongeni zabo—zizoba umngcele olandelayo.

Isiphetho

Inkundla yezokuxhumana iluguqule ngendlela engenakuguquleka uhambo lwabathengi lokukhwezwa kwe-TV, iguqule umkhiqizo owake wanganakwa waba ukuthengwa kwe-design-centric. Emabhrendi, isifundo sicacile: okuqukethwe okubandakanyayo, ukuqinisekiswa kontanga, nokuhlanganiswa kokuthenga okungenazihibe akuseyona inketho. Njengoba omunye umsebenzisi we-Reddit akubeka kafushane, “Uma ukukhweza kwakho kungekho ekuphakeleni kwami, akukho odongeni lwami.”