Njengoba amathelevishini eshintsha ukuze abe mncane, ahlakaniphe, futhi acwiliswe kakhudlwana, isidingo sokunyuka kwe-TV esihambisana nalezi ntuthuko siye sakhula. Kodwa-ke, uchungechunge lwakamuva lwenhlolovo yemakethe luveza igebe phakathi kwalokho okuhlinzekwa ngabakhiqizi nalokho abathengi abakubeka eqhulwini ngempela lapho bekhetha izikhwezi. Kusukela ekufakeni kalula kuye kuzici ezihlakaniphile, nakhu okufunwa ngabathengi banamuhla.
1. Ubulula Bubusa Ngokuphakeme: Ukufakwa Kubaluleke Kakhulu
Bangaphezu kuka-72% abaphendulile abakhonjiweukufakwa okululanjengombandela wabo ophezulu lapho uthenga okokukhweza kwe-TV. Njengoba isiko le-DIY likhula, abathengi bafuna izikhwebu ezidinga amathuluzi amancane, imiyalelo ecacile, nokuhambisana nezinhlobo ezihlukahlukene zodonga (isb., i-drywall, ukhonkolo). Ukukhungatheka ngezinqubo zokuhlanganisa eziyinkimbinkimbi kuvele njengetimu ephindaphindayo, lapho abasebenzisi abangu-65% bevuma ukuthi bazokhokha inkokhelo yomklamo “ongenamathuluzi ngempela”.
2. Ukuguquguquka Ngaphezu Kwemiklamo Engaguquki
Nakuba izikhwebu ezilungisiwe zihlala zidumile ngenxa yokukwazi ukuzithengela,izikhwebu eziveza ukunyakaza okugcweleziya ngokuya ziba namandla, ikakhulukazi kubantu abasebasha. Cishe u-58% wezinkulungwane zeminyaka futhi abathengi be-Gen Z babeka phambili amakhono okuswiva, ukutsheka, kanye nokwelulwa, bekwazisa ikhono lokulungisa ama-engeli wokubuka wezindawo zokuhlala ezinomqondo ovulekile noma amagumbi asetshenziswa izinto eziningi. “Abathengi bafuna ama-TV abo avumelane nendlela yabo yokuphila, hhayi ngenye indlela,” kuphawula uJane Porter, umhlaziyi wezobuchwepheshe bezindlu.Qamba Imibono Emisha.
3. Amaphrofayili Amancane, Ukuqina Okukhulu
Izintandokazi zobuhle zishintshela kuyeultra-slim, imiklamo ephansi(ecashunwe ngu-49% wabaphenduli), okubonisa ubuhle be-TV besimanje. Nokho, ukuqina kuhlala kungaxoxiswana. Abathengi abangaphezu kuka-80% bagcizelele ukubaluleka kwezinto eziqinile njengensimbi eqinisiwe, abaningi bezwakalisa ukungabaza mayelana nezinketho ezishibhile, ezisindayo zepulasitiki.
4. Ukuphathwa Kwekhebula: Iqhawe Elingasuliwe
Izintambo ezifihliwe aziseyona into ewubukhazikhazi kodwa ilindelwe. Inani elimangalisayo lama-89% labahlanganyeli abasohlwiniamasistimu okuphatha amakhebula ahlanganisiwenjengesici esibucayi, esinezikhalazo mayelana nokusetha okuyimfuhlumfuhlu okubusa ukubuyekezwa okungekuhle. Izixazululo ezintsha, njengeziteshi ezakhelwe ngaphakathi noma amakhava kazibuthe, zagqanyiswa njengezihlukanisi eziyinhloko.
5. Ukuzwela Kwentengo kanye ne-Brand Trust
Naphezu kokulangazelela izici ezithuthukile,intengo ihlala iyisici esinqumayo, ngo-63% wabathengi abangafuni ukusebenzisa imali engaphezu kuka-$150 ekukhuphukeni. Kodwa-ke, ukwethembeka komkhiqizo akunamandla: ama-22% kuphela angasho umkhiqizi othandwayo. Lokhu kuveza ithuba lemikhiqizo yokwakha ukwethembana ngeziqinisekiso, ukwesekwa kwamakhasimende, nemiklamo eyimojuli evumela ukuthuthukiswa kwe-TV okuzayo.
6. Kuyavela Izinkathazo Zokusimama
Ingxenye ekhulayo (37%) ibonise intshisekelo kuyoizintaba eco-friendlyezenziwe ngezinto ezigaywe kabusha noma ezidizayinelwe ukuqaqa. Nakuba kuseyisidingo se-niche, abahlaziyi babikezela ukuthi lo mkhuba uzokhula ngokushesha njengoba abathengi abancane, abaqaphela imvelo bebusa imakethe.
Indlela Eya Phambili
Abakhiqizi bayaqaphela. Izinkampani ezifana ne-Sanus kanye ne-Vogel's sezivele zikhipha izikhwebu ngokufaka okungenamathuluzi kanye nokuphathwa kwekhebula okuthuthukisiwe, kuyilapho abaqalayo bezama ngamathuluzi okuqondanisa okusizwa yi-AI kanye nokulungiswa okulawulwa ngezwi. “Umngcele olandelayoizikhwezi ezihlakaniphileezihlanganisa nezinhlelo ezishintshayo zasekhaya,” kusho u-Porter. “Cabanga izikhwezi ezizilungisa ngokuzenzakalela ngokusekelwe endaweni yokuhlala noma ukukhanya kwe-ambient.”
Kubathengisi, umlayezo ucacile: Abathengi bafuna izikhwezi ze-TV ezihlanganisa ukusebenza okungenazihibe, idizayini encane, nokuvumelana nezimo kobufakazi besikhathi esizayo. Njengomugqa phakathi kokufiphala kwezobuchwepheshe nefenisha, labo ababeka phambili ukuqanjwa okugxile kubasebenzisi bazohola imakethe.
Isikhathi sokuthumela: Apr-09-2025
